YouEarnedIt platform rebrand
YouEarnedIt is a recognition and rewards platform that recently acquired a performance management platform named HighGround. The newly merged company got a full rebrand and new name: Kazoo.
I was tasked with designing our newly combined platform with our new brand identity.
Current project
Three themes
Our new brand is fun and exciting and uses a lot of color to try to differentiate from stuffy performance management platforms.
To try to get that excitment across, we're proposing the idea of providing 3 main visual themes that customers can use for their platform.
Our challenge is to formulate a plan for rolling out iterations of a merged product while iteratively releasing updates that get us closer to our end-goal: a seamless, single platform.
This project is currently ongoing.
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New icon sets
IN PROGRESS
Icon user testing
Part of our reskin is a full implementation of a design language system. Part of that system will be a new consistent icon suite.
We wanted to start from scratch with both platforms, but needed buy-in from the HighGround team. We needed to demonstrate that the current icon concepts could be improved.
So we did some quick user testing on the current HighGround icons to first define the problem.
GOALS
CURRENT ICONS
100% confusion
I uploaded the icons that HighGround uses to describe their 3 main performance management features; Goals, Feedback, and Check-ins icon to Usability Hub and performed a click test on 25 participants.
We first tested the Check-ins icon to see if users could differentiate it from the feedback icon. We asked the the following:
"This software provides a way for you to have regular online dialogues with your boss, outside of your face-to-face conversations. Which icon would you click to get to this feature?"
25 out of 25 participants chose the wrong icon. After presenting the findings to HighGround, they were on-board with a full redesign.
FEEDBACK
CHECK-INS
REDESIGNED ICONS
Clarity for check-ins
I redesigned, then uploaded the icons for Goals, Feedback, and Check-ins and ran the same test with the same wording.
"This software provides a way for you to have regular online dialogues with your boss, outside of your face-to-face conversations. Which icon would you click to get to this feature?"
24 out of 25 participants chose the correct icon.
GOALS
FEEDBACK
CHECK-INS
REDESIGNED ICONS
Feedback; not perfect but better
Next I ran the same test, but to check the clarity of the feedback icon.
I asked:
"This feature provides a way for you to request feedback from peers. Which icon would you click to get to this feature?"
May users chose the Check-ins icon, since it has chat bubbles which they correlated with feedback. But a large portion of users still chose the Feedback icon.
Next steps
Stay tuned
As I'm working on applying the new visual identity to unify the platforms, in tandem we are:
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working with devs to apply our design language system to both platforms so that all of our components are re-useable and consistent
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conducting user research for a complete redesign of our check-ins feature
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redesigning all of our email templates in a new CMS
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redesigning our user profile pages to accommodate the profile of users on both platforms